Earlier this year, Irish chocolate-maker Cadbury kicked off a social media campaign that pitted would-be candy wrapper designers against each other for a chance at €10,000 and the title of the Cadbury Apprentice.
While three Leprechaun & shamrock themed wrappers duked it out for minor votes, the real contest was between two Irish landmark heavyweights… the Giants Causeway and the Cliffs of Moher. The top vote-getters both came in with over 25,000 online votes
In the end, the Giants Causeway won… no wait… the Cliffs of Moher won.
Ends up the Giants Causeway design was a knockoff of another work (kind of like Cadbury ripped off the title of Donald Trump’s show – Cadbury’s social network lit up with the controversy… which you can read about here), sooooo the grand prize went to Paul Ruane from County Kerry who turned the iconic Cliffs into blocks of chocolate and made the rippling waves of the Atlantic from creamy Cadbury milk.
It’s good to see two of my favorite things collide… Irish travel and chocolate!
I gotta say, I’m craving a Cadbury Flake right about now.
A special thanks to Katherine Webster, Director of the Cliffs of Moher Visitor Experience, for giving us a heads-up on this tasty story.